# About Me > Source: https://wineguide101.com/about-wineguide101/ > Author: Damon Segal > Published: 2025-02-01T10:02:53+00:00 > Modified: 2026-04-20T16:13:45+00:00 Meet Damon Segal — wine marketing consultant and WSET-qualified strategist behind WineGuide101. Helping wineries, vineyards and drinks brands grow online with marketing, websites and strategy [vc_row type="full_width_background" full_screen_row_position="middle" column_margin="none" equal_height="yes" content_placement="middle" column_direction="default" column_direction_tablet="default" column_direction_phone="default" scene_position="center" top_padding="6%" bottom_padding="4%" top_padding_tablet="8%" constrain_group_3="yes" bottom_padding_tablet="8%" top_padding_phone="15%" bottom_padding_phone="7%" text_color="dark" text_align="left" row_border_radius="none" row_border_radius_applies="bg" row_position_desktop="default" row_position_tablet="inherit" row_position_phone="inherit" overflow="visible" overlay_strength="0.3" gradient_direction="left_to_right" shape_divider_position="bottom" bg_image_animation="none" gradient_type="default" shape_type=""][vc_column bottom_margin_tablet="10%" flex_gap_desktop="10px" column_element_direction_desktop="default" column_element_spacing="default" centered_text="true" desktop_text_alignment="center" tablet_text_alignment="default" phone_text_alignment="default" background_color_opacity="1" background_hover_color_opacity="1" column_backdrop_filter="none" column_shadow="none" column_border_radius="none" column_link_target="_self" column_position="default" advanced_gradient_angle="0" gradient_direction="left_to_right" overlay_strength="0.8" width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid" gradient_type="default" column_padding_type="advanced"][vc_row_inner column_margin="none" column_direction="default" column_direction_tablet="default" column_direction_phone="default" right_padding_tablet="5%" right_padding_phone="3%" text_align="left" row_position="default" row_position_tablet="inherit" row_position_phone="inherit" overflow="visible" pointer_events="all"][vc_column_inner column_padding="no-extra-padding" column_padding_tablet="inherit" column_padding_phone="no-extra-padding" column_padding_position="left-right" flex_gap_desktop="10px" column_element_direction_desktop="default" column_element_spacing="0px" desktop_text_alignment="default" tablet_text_alignment="default" phone_text_alignment="default" background_color_opacity="1" background_hover_color_opacity="1" column_backdrop_filter="none" column_shadow="none" column_border_radius="none" column_link_target="_self" overflow="visible" advanced_gradient_angle="0" gradient_direction="left_to_right" overlay_strength="0.3" width="1/4" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid" gradient_type="default" column_padding_type="default"][/vc_column_inner][vc_column_inner column_padding="no-extra-padding" column_padding_tablet="inherit" column_padding_phone="inherit" column_padding_position="all" flex_gap_desktop="10px" column_element_direction_desktop="default" column_element_spacing="default" desktop_text_alignment="default" tablet_text_alignment="default" phone_text_alignment="default" background_color_opacity="1" background_hover_color_opacity="1" column_backdrop_filter="none" column_shadow="none" column_border_radius="none" column_link_target="_self" overflow="visible" gradient_direction="left_to_right" overlay_strength="0.3" width="1/2" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][nectar_responsive_text inherited_font_style="default" font_size_max="50px" font_size_desktop="3vw" font_line_height="1.2" font_size_phone="2.1em" font_size_tablet="4vw" text_direction="default"] # Helping Wine Brands & Businesses Stand Out Online [/nectar_responsive_text][divider line_type="No Line" custom_height="10"][nectar_responsive_text inherited_font_style="default" font_size_min="16px" font_size_max="20px" font_size_desktop="1.1vw" font_line_height="1.6" max_width="600px" text_direction="default"] I'm Damon Segal, a.k.a. WineGuide101. With a passion for wine and decades of marketing experience, I bring storytelling, strategy, and digital expertise together. From Bordeaux to branding, I help businesses navigate the wine industry, craft compelling content, and connect with the right audience. [/nectar_responsive_text][/vc_column_inner][vc_column_inner column_padding="no-extra-padding" column_padding_tablet="inherit" column_padding_phone="inherit" column_padding_position="all" flex_gap_desktop="10px" column_element_direction_desktop="default" column_element_spacing="default" desktop_text_alignment="default" tablet_text_alignment="default" phone_text_alignment="default" background_color_opacity="1" background_hover_color_opacity="1" column_backdrop_filter="none" column_shadow="none" column_border_radius="none" column_link_target="_self" overflow="visible" gradient_direction="left_to_right" overlay_strength="0.3" width="1/4" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][/vc_column_inner][/vc_row_inner][vc_row_inner column_margin="default" column_direction="default" column_direction_tablet="default" column_direction_phone="default" top_padding="2vw" top_padding_tablet="5vw" top_padding_phone="6vw" text_align="left" row_position="default" row_position_tablet="inherit" row_position_phone="inherit" overflow="visible" pointer_events="all"][vc_column_inner column_padding="no-extra-padding" column_padding_tablet="inherit" column_padding_phone="inherit" column_padding_position="all" flex_gap_desktop="10px" column_element_direction_desktop="horizontal" column_element_direction_tablet="horizontal" column_element_direction_phone="horizontal" column_element_alignment="center" column_element_spacing="20px" desktop_text_alignment="center" tablet_text_alignment="default" phone_text_alignment="default" background_color_opacity="1" background_hover_color_opacity="1" column_backdrop_filter="none" column_shadow="none" column_border_radius="none" column_link_target="_self" overflow="visible" advanced_gradient_angle="0" gradient_direction="left_to_right" overlay_strength="0.3" width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid" gradient_type="default" column_padding_type="default"][nectar_cta btn_style="text-reveal-wave" heading_tag="span" link_type="regular" button_color="extra-color-3" text_color="#ffffff" button_border_thickness="0px" alignment="center" alignment_tablet="default" alignment_phone="default" constrain_group_3="yes" constrain_group_4="yes" display="inline" display_tablet="inherit" display_phone="inherit" icon_family="none" link_text="Get In Touch" padding_top="0.8em" padding_bottom="0.8em" padding_left="2.2em" padding_right="2.2em" margin_right="0.8em" font_size_desktop="1.1vw" font_size_tablet="14" font_size_phone="5vw" url="https://wineguide101.com/contact-us/"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row type="full_width_background" full_screen_row_position="middle" column_margin="custom" column_margin_custom="4%" column_direction="default" column_direction_tablet="default" column_direction_phone="column_reverse" scene_position="center" top_padding="6%" bottom_padding="8%" top_padding_phone="10" bottom_padding_phone="20%" text_color="dark" text_align="left" row_border_radius="none" row_border_radius_applies="bg" row_position_desktop="default" row_position_tablet="inherit" row_position_phone="inherit" overflow="visible" overlay_strength="0.8" gradient_direction="top_to_bottom" shape_divider_position="bottom" bg_image_animation="none" gradient_type="default" shape_type=""][vc_column column_padding="padding-7-percent" column_padding_tablet="inherit" column_padding_phone="no-extra-padding" column_padding_position="left-right" flex_gap_desktop="10px" column_element_direction_desktop="default" column_element_spacing="30px" desktop_text_alignment="default" tablet_text_alignment="default" phone_text_alignment="default" sticky_content="true" sticky_content_functionality="css" sticky_content_alignment="default" background_color_opacity="1" background_hover_color_opacity="1" column_backdrop_filter="none" column_shadow="none" column_border_radius="none" column_link_target="_self" column_position="default" gradient_direction="left_to_right" overlay_strength="0.3" width="1/2" tablet_width_inherit="default" animation_type="default" enable_animation="true" animation="fade-in" animation_easing="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid" column_padding_type="default" gradient_type="default"][nectar_responsive_text inherited_font_style="default" font_size_max="54px" text_direction="default" font_size_desktop="3vw" font_line_height="1.2" font_size_tablet="5vw" font_size_phone="34px"] ### Boosting Wine Brands to Pop, Pour & Sell More [/nectar_responsive_text][vc_row_inner column_margin="default" column_direction="default" column_direction_tablet="default" column_direction_phone="default" text_align="left" row_position="default" row_position_tablet="inherit" row_position_phone="inherit" overflow="visible" pointer_events="all"][vc_column_inner column_padding="no-extra-padding" column_padding_tablet="inherit" column_padding_phone="inherit" column_padding_position="all" flex_gap_desktop="10px" column_element_direction_desktop="default" column_element_spacing="10px" desktop_text_alignment="default" tablet_text_alignment="default" phone_text_alignment="default" background_color_opacity="1" background_hover_color_opacity="1" column_backdrop_filter="none" column_shadow="none" column_border_radius="none" column_link_target="_self" overflow="visible" gradient_direction="left_to_right" overlay_strength="0.3" width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid" column_padding_type="default" gradient_type="default"][nectar_responsive_text inherited_font_style="default" text_direction="default"] **Smart Marketing. Bold Branding. No Marketing Hangovers.****** At [Emotio Design Group](https://emotio-design-group.co.uk/our-work/wine-and-spirits/), we don’t just swirl ideas—we craft digital strategies that help wine businesses stand out and sell more. With experience working alongside **IG Wines** and **MMD (Louis Roederer)** (and a team that knows their tannins from their TikToks), we get the wine industry like a sommelier gets a Bordeaux blend. From **branding and website design** to **SEO, PPC, and social media that actually works**, we help vineyards, retailers, and distributors uncork their potential. Whether you need a sleek e-commerce site, a rebrand that turns heads, or a marketing strategy smoother than a well-aged Merlot, we’ve got you covered. **Want your brand to age like fine wine (not sour grapes)?**  [/nectar_responsive_text][divider line_type="No Line" custom_height="20px" custom_height_phone="35px"][nectar_cta btn_style="text-reveal-wave" heading_tag="span" link_type="regular" button_color="extra-color-3" text_color="#ffffff" button_border_thickness="0px" alignment="left" alignment_tablet="default" alignment_phone="left" constrain_group_3="yes" constrain_group_4="yes" display="inline" display_tablet="inherit" display_phone="inherit" icon_family="none" link_text="Let’s talk" padding_top="0.8em" padding_bottom="0.8em" padding_left="2.2em" padding_right="2.2em" margin_right="0.8em" font_size_desktop="1.1vw" font_size_tablet="14" font_size_phone="5vw" url="mailto:damon@wineguide101.com"][/vc_column_inner][/vc_row_inner][/vc_column][vc_column column_padding="no-extra-padding" column_padding_tablet="inherit" column_padding_phone="inherit" column_padding_position="all" flex_gap_desktop="10px" column_element_direction_desktop="default" column_element_spacing="20px" desktop_text_alignment="default" tablet_text_alignment="default" phone_text_alignment="default" sticky_content="true" sticky_content_functionality="css" sticky_content_alignment="default" background_color_opacity="1" background_hover_color_opacity="1" column_backdrop_filter="none" column_shadow="none" column_border_radius="none" column_link_target="_self" column_position="default" gradient_direction="left_to_right" overlay_strength="0.3" width="1/2" tablet_width_inherit="default" animation_type="default" enable_animation="true" animation="fade-in" animation_easing="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid" column_padding_type="default" gradient_type="default"][nectar_video_player_self_hosted video_mp4="https://wineguide101.com/wp-content/uploads/2025/02/Professional_Mode_The_man_takes_raises_his_glass_t.mov" el_aspect="11" align="center" player_functionality="default" hide_controls="yes" loop="yes" autoplay="yes" autoplay_func="scroll_based" video_loading="default" border_radius="none" box_shadow="medium_depth" advanced_gradient_display_type="linear"][/vc_column][/vc_row][vc_row type="full_width_background" full_screen_row_position="middle" column_margin="default" column_direction="default" column_direction_tablet="default" column_direction_phone="default" bg_color="#32212b" scene_position="center" top_padding="7%" bottom_padding="7%" top_padding_phone="20%" constrain_group_5="yes" bottom_padding_phone="20%" text_color="dark" text_align="left" row_border_radius="none" row_border_radius_applies="bg" row_position_desktop="default" row_position_tablet="inherit" row_position_phone="inherit" overflow="visible" overlay_strength="1" gradient_direction="left_t_to_right_b" shape_divider_position="bottom" bg_image_animation="none" gradient_type="default" shape_type=""][vc_column column_padding="padding-1-percent" column_padding_tablet="inherit" column_padding_phone="inherit" column_padding_position="all" flex_gap_desktop="10px" column_element_direction_desktop="default" column_element_spacing="default" desktop_text_alignment="default" tablet_text_alignment="default" phone_text_alignment="default" background_color_opacity="1" background_hover_color_opacity="1" column_backdrop_filter="none" column_shadow="none" column_border_radius="none" column_link_target="_self" column_position="default" gradient_direction="left_to_right" overlay_strength="0.3" width="1/3" tablet_width_inherit="default" animation_type="default" enable_animation="true" animation="reveal-from-bottom" animation_easing="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid" column_padding_type="default" gradient_type="default"][fancy_box box_style="default" icon_family="none" image_url="6083" color="extra-color-3" border_radius="default" image_loading="default" enable_animation="true" animation="fade-in" link_url="https://emotio-design-group.co.uk/our-work/wine-and-spirits/" link_text="Enquire Now" min_height="400"] ## Marketing At **Emotio Design Group**, we make marketing as smooth as a well-aged Bordeaux. From social media and SEO to digital ads that actually work, we help wine brands cut through the noise and reach the right audience. With **OneScope**, you get a tailored mix of marketing services that keep your brand front and centre—without the headache of doing it all yourself. [/fancy_box][/vc_column][vc_column column_padding="padding-1-percent" column_padding_tablet="inherit" column_padding_phone="inherit" column_padding_position="all" flex_gap_desktop="10px" column_element_direction_desktop="default" column_element_spacing="default" desktop_text_alignment="default" tablet_text_alignment="default" phone_text_alignment="default" background_color_opacity="1" background_hover_color_opacity="1" column_backdrop_filter="none" column_shadow="none" column_border_radius="none" column_link_target="_self" column_position="default" gradient_direction="left_to_right" overlay_strength="0.3" width="1/3" tablet_width_inherit="default" animation_type="default" enable_animation="true" animation="reveal-from-bottom" animation_easing="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid" delay="200"][fancy_box box_style="default" icon_family="none" image_url="6082" color="extra-color-3" border_radius="default" image_loading="default" enable_animation="true" animation="fade-in" link_url="https://emotio-design-group.co.uk/our-work/wine-and-spirits/" link_text="Enquire Now" min_height="400"] ## Websites Your website should work as hard as you do. At Emotio, we design and build stunning, high-performing sites that showcase your wines and turn visitors into customers. Whether you need a sleek e-commerce platform or a storytelling-driven brand site, we’ll craft an experience as refined as your finest vintage. [/fancy_box][/vc_column][vc_column column_padding="padding-1-percent" column_padding_tablet="inherit" column_padding_phone="inherit" column_padding_position="all" flex_gap_desktop="10px" column_element_direction_desktop="default" column_element_spacing="default" desktop_text_alignment="default" tablet_text_alignment="default" phone_text_alignment="default" background_color_opacity="1" background_hover_color_opacity="1" column_backdrop_filter="none" column_shadow="none" column_border_radius="none" column_link_target="_self" column_position="default" gradient_direction="left_to_right" overlay_strength="0.3" width="1/3" tablet_width_inherit="default" animation_type="default" enable_animation="true" animation="reveal-from-bottom" animation_easing="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid" delay="400"][fancy_box box_style="default" icon_family="none" image_url="6052" color="extra-color-3" border_radius="default" image_loading="default" enable_animation="true" animation="fade-in" link_url="https://emotio-design-group.co.uk/our-work/wine-and-spirits/" link_text="Enquire Now" min_height="400"] ## Strategy Great wine needs a great plan—and so does your brand. Our **strategy-first approach** ensures your marketing, branding, and digital presence work together to drive growth. With **OneScope**, we help you map out the best route to success, whether you’re looking to attract trade buyers, grow DTC sales, or refine your positioning. Let’s put the right strategy in place today. [/fancy_box][/vc_column][/vc_row]