2026 The Great Wine Reset
Global Wine Industry Trends 2026
The hangover is clearing. Here is your roadmap for what comes next.
Let’s be honest: the last couple of years in the wine trade have felt a bit like opening a prized vintage bottle only to find it’s corked, disappointing, expensive, and leaving a bad taste in everyone’s mouth. We’ve battled supply gluts, economic headaches, and a consumer base that seems to be changing its mind faster than a chameleon on a disco floor.
But here is the good news: The fog is lifting.
Experts are predicting that 2026 marks the start of a genuine recovery. But—and this is the big “but”—we aren’t going back to the “easy volume” days of the 2010s. That ship has sailed. Instead, we are entering an era that ruthlessly rewards agility, authenticity, and smarts.
I’ve synthesized the latest global intelligence—from the OIV production stats to the gritty details of the new UK duty regime—to bring you a definitive roadmap for the year ahead.
This isn’t a fluff piece. It is a 4,444-word tactical deep-dive (yes, I counted) into the specific strategies you need to survive and thrive.
Inside, we uncover:
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The “K-Shaped” Split: Why the mass market is dying while premium brands are making more money than ever.
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The Regulatory Tsunami: How to navigate the UK’s new duty cliff and the EU’s digital labeling laws without losing your margin.
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The “NoLo” Revolution: Why 0% ABV is the fastest-growing segment and how to play it properly.
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Winners & Losers: Why Italy is bouncing back while France faces a historic squeeze.
The volume game is over, but the value game is just beginning. Grab a glass (or a strong coffee), download the report, and let’s get your strategy sorted.
Download the 2026 Wine Industry Report Below
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Marketing
At Emotio Design Group, we make marketing as smooth as a well-aged Bordeaux. From social media and SEO to digital ads that actually work, we help wine brands cut through the noise and reach the right audience. With OneScope, you get a tailored mix of marketing services that keep your brand front and centre—without the headache of doing it all yourself.
Websites
Your website should work as hard as you do. At Emotio, we design and build stunning, high-performing sites that showcase your wines and turn visitors into customers. Whether you need a sleek e-commerce platform or a storytelling-driven brand site, we’ll craft an experience as refined as your finest vintage.
Strategy
Great wine needs a great plan—and so does your brand. Our strategy-first approach ensures your marketing, branding, and digital presence work together to drive growth. With OneScope, we help you map out the best route to success, whether you’re looking to attract trade buyers, grow DTC sales, or refine your positioning. Let’s put the right strategy in place today.