Imagine sipping a legendary 100-point Masseto or a vintage Petrus 1988 without selling a kidney or remortgaging the house. Sound impossible? Enter Tiny Wine – the bold startup pouring big Bordeaux dreams into tiny glass tubes.
I recently sat down with co-founder Harry Crowther, a man whose credentials are as rich as a Grand Cru and whose marketing instincts are just as sharp. This isn’t your run-of-the-mill wine club peddling supermarket Merlot in artisanal wrapping. Tiny Wine is doing something truly different – bringing fine wine into everyday homes in small, elegant sips.
The Tech-Powered Taste Revolution
At the core of Tiny Wine’s offering is Coravin’s Vinitas™ technology – a bit of science wizardry that extracts wine without letting in oxygen, keeping the rest of the bottle as pristine as the day it was corked. The result? Tiny Wine can offer 100ml tasting samples from bottles typically reserved for white-tablecloth restaurants.
With tasting boxes starting at £60, even the top-end “Somm” box – which includes the mythical Margaux 1990 (a Parker 100-pointer) – suddenly becomes tantalisingly within reach. Try ordering that by the glass in Mayfair without needing a new credit limit.
Fine Wine Without the Fuss
The magic here isn’t just in the wine, it’s in the tone. Tiny Wine isn’t trying to be snobbish. It’s playful, bold, and refreshingly modern. With cheeky Instagram posts, well-produced content, and crowd-pleasing prize draws (like a £6,500 bottle of Petrus for just £5), they’re making wine exciting again.
And crucially, they’re sourcing straight from collectors and producers. No middlemen, no unnecessary markups. Just great wine, properly stored, carefully decanted, and beautifully delivered.
Why Tiny Wine Matters
Tiny Wine isn’t just a novelty – it’s an answer to several modern wine trends:
- Mindful consumption – sample luxury without waste.
- Sustainability – reduce shipping and overproduction.
- Discovery over display – taste legends without owning the label.
For brands, Tiny Wine’s B2B services offer serious potential. Rather than ship full bottles to prospects, they can send miniature samples – reducing cost, carbon footprint, and risk. That’s a win for everyone involved.
The company is also cleverly using prize draws to build its mailing list – a tactic that’s proving remarkably effective. This isn’t just wine marketing – it’s smart digital strategy.
A Sip Ahead of the Curve
What impressed me most was their multi-pronged approach. From e-commerce kits to trade offerings to content partnerships, they’re blending experience with execution.
This is a wine startup with real legs. It understands that modern consumers want stories, not just stats. They want to taste greatness without the snobbery. Tiny Wine delivers all of that with a wink and a swirl.
As someone who’s spent three decades navigating marketing, digital, and the world of wine, I know a great blend when I see one. Tiny Wine is that rare vintage – smart, accessible, and just cheeky enough to stand out.
In a world full of noise, Tiny Wine is letting the wine speak for itself. One small pour at a time. You can check them out here https://www.tinywine.co.uk/
